In 2018, it was estimated that an average consumer would spend $143.56 on Valentine’s Day gifts for spouses, family members, co-workers, friends, and pets. With only 53% of consumers celebrating, it remains a high spending holiday ($18.2 billion).
Jewelry, candy, flowers, greeting cards, and clothing are the big industry players. Exploit the spending habits of your customers during this susceptible spending time.
It’s not only a matter of appealing to an impulse buy. Here is how to make your offerings attractive to consumers.
Compel shoppers to buy more than one item by providing preset paired items: A red wine & dark chocolate box tied together with a pink ribbon, 2 red roses resting in the hand of a teddy bear, or even a greeting card and lottery ticket pairing. Make decisions easy and thoughtless.
If you are like many small grocery & convenience stores, food service drives foot traffic and produces a large percentage of your profits. Diversify your options. Customers will look forward to the variety.
Prepare Valentine’s Day specials for the entire holiday week. This will provide excitement and consistency to consumers and will also ensure that you can properly manage your purchased inventory.
Ideas for food service:
Holiday coffee cups. Take this idea from the chain coffee shops.
Heart shaped sandwiches: This will only add 1 additional step for your employees.
Add a new coffee flavor for the week.
Make deals on the pairings you offer and unique food service offerings.
Ideas for deals:
Buy a heart shaped sandwich and get a large cup of the new coffee flavor for $1
Buy a bottle of wine and get 1 red rose for free